Promotional Exhibition Merchandise – How do I exhibit like a pro ? Leave a comment

Exhibition season has is coming back around faster than anyone ever expected ! However are you prepared? Is your companies marketing machine revved and ready to go again ? If not, don’t fret, JSM is happy to offer some advice to help you look like the best !

Having both visited and exhibited at exhibitions on countless occasions, we know what makes the audience tick, pick, and click. Promotional merchandise can be a big part of success for failure at an exhibition which makes it vital that you choice wisely with your products. One product could create a memory for someone that will never leave them , you never know how fair a giveaway can lead in the future!

How and why does it work? To put simply, we’re presented with an unprecedented enormity of information and so our brains quickly rely on visual triggers and reminders to order this information. This is where promotional merchandise come into full effect. For example, if you distribute branded mugs to exhibitors (i.e. potential customers), they’ll remember your product or service for longer, and in greater detail. Our greatest piece of advice is to stretch your marketing efforts as far down the line as possible; give consumers something that’ll remind them of you for months to come.

Awesome, tried-and-tested exhibition merchandise, include: Promotional bags,  drinkware, technologies such as USB sticks and power banksPens, and edibles.

If you would like to enquire or want to talk over how we can help you exposure your brand to the maximum then please contact our friendly team on 01452 310030, or email us at Sales@jsmbrandex.com!

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