Promotional merchandise is a valuable marketing tool and when used correctly can play an important role in your marketing strategy. And the statistics are out there to prove it – studies show that it is an effective advertising medium and continues to give results. Get some ideas with our A to Z infographic.
They make people take action
Promotional merchandise gives more of an incentive to take action, over other advertising methods such as TV, online and print as they grab attention and are a constant reminder. 55% of people said they had used a company product/service several times after receiving a promotional gift from them.
They last longer than traditional media
85% of recipients say they do not forget the advertiser/product advertised after receiving promotional merchandise. Generally people agreed that they like receiving free products that have an advertising message on them as long as it was good quality and relevant.
The most influential products in the UK are Power Banks, USB Drives and Drinkware.
They are the preferred advertising medium
When asked what types of advertising they like best, consumers under 55 prefer promotional merchandise over radio, newspaper, magazine, television, Internet and mobile advertising.
Get started on your own promotional product campaign by choosing products here or contact us on 01452 310030 for FREE ideas and visuals.