Executive summary
A creative way to connect with passengers beyond the flight experience.
Qatar Airways, the world’s fastest-growing airline, faced a key challenge: how to deepen brand affinity and enhance customer loyalty across a global network spanning over 160 destinations. The airline sought a scalable and creative way to connect with passengers beyond the flight experience.
By partnering with our team, Qatar Airways launched an expansive branded merchandise initiative tailored to elevate customer touchpoints and reinforce their world-class identity. The result? Enhanced brand recognition, increased customer engagement, and stronger long-term relationships – all powered by high-quality, thoughtfully designed merchandise.
Their challenge
In a competitive global market, Qatar Airways needed a scalable brand extension strategy that would reinforce its identity, deepen customer loyalty, and deliver high-quality, consistent merchandise – all without burdening internal teams. The solution had to combine creative design, efficient logistics, and global reach.
Our solution
We delivered a high-impact branded merchandise program tailored to Qatar Airways’ premium standards. Items such as custom umbrellas, bottles, pens, tumblers, and sweet treats were thoughtfully designed to reflect the airline’s identity. Each product combined style and function, creating lasting impressions across customer touchpoints. From concept to global delivery, the entire rollout was managed seamlessly – allowing Qatar Airways to focus on deepening customer connections without adding operational strain.
At a glance
Qatar Airways is one of the world’s most prestigious and rapidly expanding airlines, renowned for its excellence in service, innovation, and operational reach. With a fleet of next-generation aircraft and routes to more than 160 destinations daily, the airline sets a global standard for passenger experience.
Committed to providing five-star service on every flight, Qatar Airways consistently invests in strategies that build emotional connections with customers – from in-flight luxury to branded touchpoints that extend beyond the cabin.
Key achievements
from our
partnership.
- High-quality merchandise helped Qatar Airways make a lasting impression beyond airport terminals and flight cabins.
- Tangible brand experiences created stronger emotional bonds with passengers.
- Memorable merchandise supported Qatar’s goal of fostering lasting relationships.
Key results
from our
partnership.
- Large-scale delivery of custom merchandise across a global network
- Boost in brand recognition and perceived value
- Strengthened customer relationships through memorable, physical brand interactions
Talk to us
Book a call
Committed to quality
rated out of 100 on
customer satisfaction
Proud to have
an NPS rating of ‘Excellent’.
Our clients trust us to deliver, and we’re proud to have earned an ‘Excellent’ rating for our service and results.
From first ideas to final delivery, every project is handled with care, creativity, and attention to detail.
Whether it’s branded merchandise for a global campaign or a bespoke corporate gift order, our commitment to quality and consistency never wavers.
Rob C
The whole team at JSM has always felt like an extension of our marketing team. We literally have customers queuing off our event stands to get their hands on JSM created merchandise.
Serena
Really happy with the service! We have used JSM a few times over the last couple of years, but the team is great. Most occasions have been time sensitive and they have been really quick to reply, and they have advised me on the best options for delivery and product on both occasions.
Roopali
Always had a very good response from JSM with regards to all queries. They have gone above also by doing price matching on certain occasions. I look forward to working with you again this year.
Elizabeth
SM products are always of a high standard. Their sales team is responsive and very helpful and that is why we are repeat customers!
Artjom
Great company! I really enjoy working with JSM. Their strong communication makes projects run smoothly, and their digital solutions are fantastic—we can already see the positive impact and benefits they bring. It’s clear they put a lot of care into delivering quality, and the flexibility they show along the way makes the whole experience even better.
Abi R
I regularly deal with JSM and I’m always pleased with their service.
Steve F
Strong communication has enabled us to deliver products efficiently for clients, while demonstrating flexibility throughout the process.
Kia JS
It is always great to work with the whole team at JSM. We have been our suppliers for promotional goods for years, and we couldn’t be happier with them. Everything always goes as expected, and they’re always great at recommending products, and the artwork team are always great to work with too.
Barry
Excellent service, flexible and prepared to go the extra mile.
Katie R
Brilliant products, customisation and quick delivery.
Alexandra
It was a really positive experience. The team provided us with excellent customer service and fantastic visuals.
Alice
Great service and very fast turnaround. Ideal.
Cinzia C
Very quick, professional and always kind.
Sara S
Straightforward pricing, good product and excellent service – genuinely impressed by the service we had when ordering a silver embossed notebook to celebrate the company’s 25th anniversary of trading.
Sarah
Great service all round, from start to finish, very easy and very good.
Herman
JSM has been a long standing partner to our business for branded items, whether mass produced or custom. I find them to be a reliable and importantly responsive partner, who has helped me when tight deadlines have been a challenge on occasions.
Bruce
I have ordered numerous times from JSM and have always been impressed by their ‘can do’ attitude, pricing, turnaround times and product quality. They are my first port of call whenever I need promotional merch.