Executive summary
Unify brand presence through branded merchandise
eBay set out to support a new campaign launch with a high-quality merchandise pack for its first 1,000 registered customers. The goal was a practical, on-brand set of items that would make a strong first impression and encourage early engagement with the launch. JSM designed, produced and delivered a curated pack of branded products built around that brief.
Their challenge
eBay required a high-quality merchandise pack to engage their first 1,000 registered customers as part of a new campaign launch. The pack had to do several things at once: feel genuinely useful rather than a throwaway giveaway, stay consistent with the eBay brand, and be produced and delivered to a reliable standard at volume, so that every one of those first customers received the same quality experience as the campaign launched.
Our solution
JSM developed a bespoke merchandise pack featuring practical, branded items including a tool bag, drinkware, gloves and accessories. Each item was chosen to be useful in everyday hands and to reflect the eBay brand while engaging the target audience. We handled design, production and delivery in-house, producing the packs to a consistent standard and getting them out to the first 1,000 registered customers to support the campaign launch.
At a glance
eBay is a global e-commerce platform connecting buyers and sellers across more than 190 markets, from individual sellers to established businesses. Founded in 1995, it has grown into one of the world’s best known online marketplaces, covering everything from everyday goods to specialist and refurbished items. Its brand is built on breadth of choice and on the trust between the people trading on it.
Key achievements
from our
partnership
JSM delivered a complete, on-brand merchandise pack to eBay’s first customers, end to end:
- Produced bespoke merchandise packs for eBay’s first 1,000 registered customers
- Delivered a curated range of practical, branded products, from a tool bag and gloves to drinkware and accessories
- Kept every item consistent with the eBay brand and useful in everyday hands
- Supported a new campaign launch with production and delivery managed in-house
Key results
from our
partnership
The pack gave eBay’s newest customers a strong, practical first impression of the brand:
- Increased customer engagement around the new campaign launch
- Strong brand awareness among eBay’s first 1,000 registered customers
- A practical, high-quality pack customers could put to everyday use
- Positive client feedback on delivery and product quality
More on JSM’s services
The JSM Stockholding & fulfilment service
The JSM Procurement service
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Committed to quality
rated out of 100 on
customer satisfaction
Proud to have
an NPS rating of ‘Excellent’.
Our clients trust us to deliver, and we’re proud to have earned an ‘Excellent’ rating for our service and results.
From first ideas to final delivery, every project is handled with care, creativity, and attention to detail.
Whether it’s branded merchandise for a global campaign or a bespoke corporate gift order, our commitment to quality and consistency never wavers.
Rob C
The whole team at JSM has always felt like an extension of our marketing team. We literally have customers queuing off our event stands to get their hands on JSM created merchandise.
Serena
Really happy with the service! We have used JSM a few times over the last couple of years, but the team is great. Most occasions have been time sensitive and they have been really quick to reply, and they have advised me on the best options for delivery and product on both occasions.
Roopali
Always had a very good response from JSM with regards to all queries. They have gone above also by doing price matching on certain occasions. I look forward to working with you again this year.
Elizabeth
SM products are always of a high standard. Their sales team is responsive and very helpful and that is why we are repeat customers!
Artjom
Great company! I really enjoy working with JSM. Their strong communication makes projects run smoothly, and their digital solutions are fantastic—we can already see the positive impact and benefits they bring. It’s clear they put a lot of care into delivering quality, and the flexibility they show along the way makes the whole experience even better.
Abi R
I regularly deal with JSM and I’m always pleased with their service.
Steve F
Strong communication has enabled us to deliver products efficiently for clients, while demonstrating flexibility throughout the process.
Kia JS
It is always great to work with the whole team at JSM. We have been our suppliers for promotional goods for years, and we couldn’t be happier with them. Everything always goes as expected, and they’re always great at recommending products, and the artwork team are always great to work with too.
Barry
Excellent service, flexible and prepared to go the extra mile.
Katie R
Brilliant products, customisation and quick delivery.
Alexandra
It was a really positive experience. The team provided us with excellent customer service and fantastic visuals.
Alice
Great service and very fast turnaround. Ideal.
Cinzia C
Very quick, professional and always kind.
Sara S
Straightforward pricing, good product and excellent service – genuinely impressed by the service we had when ordering a silver embossed notebook to celebrate the company’s 25th anniversary of trading.
Sarah
Great service all round, from start to finish, very easy and very good.
Herman
JSM has been a long standing partner to our business for branded items, whether mass produced or custom. I find them to be a reliable and importantly responsive partner, who has helped me when tight deadlines have been a challenge on occasions.
Bruce
I have ordered numerous times from JSM and have always been impressed by their ‘can do’ attitude, pricing, turnaround times and product quality. They are my first port of call whenever I need promotional merch.