Executive summary
Unify brand presence through branded merchandise
Their challenge
For their National Trade Day, Howdens needed a complete pack of branded merchandise and print collateral produced and delivered to around 850 depots across the UK. The scale and standards of the rollout presented several key challenges: producing multiple branded items – domed tape measures, carpenters pencils, vouchers, and flyers – to exact brand specifications, maintaining absolute consistency across every item and every pack, managing the logistics of consolidated delivery to 850 individual depots, and doing it all within a very tight two-week deadline with no room for slippage ahead of a fixed event date.
Our solution
JSM delivered a complete, end-to-end solution aligned with the Howdens brand and the scale of the event. Product visuals and proofs were designed and produced to meet Howdens’ exact requirements, delivering beyond expectations despite the compressed timeline. All items were then printed in-house – branded domed tape measures, carpenters pencils, vouchers, and flyers – and collated with precision, keeping everything tight and accurate to the Howdens brand. With fulfilment handled entirely in-house, packs were created and packed within the two-week turnaround, with targeted consolidation to route each pack to the right UK branches. The result was a lightning-fast execution that landed at all 850 depots on schedule for National Trade Day.
At a glance
Founded in 1995, Howdens is the UK’s leading trade-only supplier of fitted kitchens, joinery, and hardware. From an initial 14 depots, the business has grown to around 850 depots nationwide, serving more than 470,000 trade account holders.
Selling exclusively to trade professionals, Howdens is built on a reputation for quality, availability, and trusted local partnerships – with a strong, consistent brand identity that runs through every depot and every customer touchpoint.
At a glance
Founded in 1995, Howdens is the UK’s leading trade-only supplier of fitted kitchens, joinery, and hardware. From an initial 14 depots, the business has grown to around 850 depots nationwide, serving more than 470,000 trade account holders. Selling exclusively to trade professionals, Howdens is built on a reputation for quality, availability, and trusted local partnerships – with a strong, consistent brand identity that runs through every depot and every customer touchpoint.
Key achievements
from our
partnership
- 850 Depots Equipped with branded National Trade Day packs
- 100% Brand Alignment across all items through exact-match design and proofing
- Two-Week Turnaround covering design, print, fulfilment, and dispatch
- Zero Internal Bottlenecks – all production, packing, and delivery managed in-house
- On-Time Delivery to every depot, ready for National Trade Day
- This campaign showcased JSM’s ability to deliver quality, brand-perfect merchandise at national scale under an extremely tight deadline – reinforcing Howdens’ brand presence across their entire UK depot network on one of their most important trade days of the year.
Key results
from our
partnership
-
Branded packs delivered to 850 Howdens depots nationwide
-
on time for National Trade Day
-
100% consistency with the Howdens brand across every item
-
Full end-to-end delivery – design, print, fulfilment, and dispatch – completed within a two-week turnaround
More on JSM’s services
The JSM Stockholding & fulfilment service
The JSM In-house decoration & print service
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Committed to quality
rated out of 100 on
customer satisfaction
Proud to have
an NPS rating of ‘Excellent’.
Our clients trust us to deliver, and we’re proud to have earned an ‘Excellent’ rating for our service and results.
From first ideas to final delivery, every project is handled with care, creativity, and attention to detail. Whether it’s branded merchandise for a global campaign or a bespoke corporate gift order, our commitment to quality and consistency never wavers.
Rob C
The whole team at JSM has always felt like an extension of our marketing team. We literally have customers queuing off our event stands to get their hands on JSM created merchandise.
Serena
Really happy with the service! We have used JSM a few times over the last couple of years, but the team is great. Most occasions have been time sensitive and they have been really quick to reply, and they have advised me on the best options for delivery and product on both occasions.
Roopali
Always had a very good response from JSM with regards to all queries. They have gone above also by doing price matching on certain occasions. I look forward to working with you again this year.
Elizabeth
SM products are always of a high standard. Their sales team is responsive and very helpful and that is why we are repeat customers!
Artjom
Great company! I really enjoy working with JSM. Their strong communication makes projects run smoothly, and their digital solutions are fantastic—we can already see the positive impact and benefits they bring. It’s clear they put a lot of care into delivering quality, and the flexibility they show along the way makes the whole experience even better.
Abi R
I regularly deal with JSM and I’m always pleased with their service.
Steve F
Strong communication has enabled us to deliver products efficiently for clients, while demonstrating flexibility throughout the process.
Kia JS
It is always great to work with the whole team at JSM. We have been our suppliers for promotional goods for years, and we couldn’t be happier with them. Everything always goes as expected, and they’re always great at recommending products, and the artwork team are always great to work with too.
Barry
Excellent service, flexible and prepared to go the extra mile.
Katie R
Brilliant products, customisation and quick delivery.
Alexandra
It was a really positive experience. The team provided us with excellent customer service and fantastic visuals.
Alice
Great service and very fast turnaround. Ideal.
Cinzia C
Very quick, professional and always kind.
Sara S
Straightforward pricing, good product and excellent service – genuinely impressed by the service we had when ordering a silver embossed notebook to celebrate the company’s 25th anniversary of trading.
Sarah
Great service all round, from start to finish, very easy and very good.
Herman
JSM has been a long standing partner to our business for branded items, whether mass produced or custom. I find them to be a reliable and importantly responsive partner, who has helped me when tight deadlines have been a challenge on occasions.
Bruce
I have ordered numerous times from JSM and have always been impressed by their ‘can do’ attitude, pricing, turnaround times and product quality. They are my first port of call whenever I need promotional merch.