A pioneering British outdoor brand, founded in 1966, known for innovative, high-performance gear designed to keep adventurers warm, dry and protected, from everyday hikes to elite expeditions, combining technical quality (like Gore-Tex & Hydrodown) with a strong commitment to sustainability through their MADEKIND™ initiative, B Corp certification and durable products, aiming to inspire people to explore the outdoors responsibly. Strong focus on planet-friendly practices via their MADEKIND™ program (recycled, organic materials), ethical standards, and B Corp status. Offering a lifetime guarantee on many items, focusing on longevity to keep gear out of landfills – the brand brings quality with products built to last.