Executive summary
Unify brand presence through branded merchandise
Their challenge
As part of a nationwide brand refresh, Benchmarx aimed to enhance in-store experience and team culture through curated branded merchandise. However, the scale and standards of the rollout presented key challenges: ensuring brand consistency across all items, managing complex logistics for 150+ stores, addressing limited internal capacity, and delivering products that were both functional and aligned with their premium aesthetic.
Our solution
JSM delivered a bespoke merchandise solution aligned with Benchmarx’s brand and scale: a custom merch box combining utility, style, and consistency. Each kit included pantone-matched thermal bottles, everyday tools like tape measures and pens, and branded apparel to boost team identity. Boxes were pre-packed and labeled per branch, streamlining logistics and minimising internal effort – all while enhancing in-store experience and brand cohesion.
At a glance
With over 150 stores across the UK, Benchmarx Kitchens serves both trade professionals and homeowners seeking stylish, functional, and premium kitchen solutions. Their commitment to quality, affordability and customer
satisfaction makes them a standout in the competitive home improvement market. Known for delivering excellence in every detail, Benchmarx maintains a strong brand identity rooted in craftsmanship and consistency.
At a glance
With over 150 stores across the UK, Benchmarx Kitchens serves both trade professionals and homeowners seeking stylish, functional, and premium kitchen solutions. Their commitment to quality, affordability and customer satisfaction makes them a standout in the competitive home improvement market. Known for delivering excellence in every detail, Benchmarx maintains a strong brand identity rooted in craftsmanship and consistency.
Key achievements
from our
partnership
- 150+ Stores Equipped with customised merch kits.
- 100% Brand Alignment across all items through pantone matching and custom design
- Zero Internal Bottlenecks – all logistics, packaging, and delivery managed externally
- Improved Store Morale through stylish, functional employee gear
- Enhanced Brand Presence in every retail environment
- This campaign not only elevated Benchmarx’s internal brand culture but also reinforced their commitment to premium experiences – from product to presentation.
Key results
from our
partnership
-
Branded kits delivered to 150+ stores nationwide
-
on time and on brand
-
100% consistency with Benchmarx visual identity
-
Enhanced in-store branding and team morale through quality, functional merchandise
Talk to us
Book a call
Committed to quality
rated out of 100 on
customer satisfaction
Proud to have
an NPS rating of ‘Excellent’.
Our clients trust us to deliver, and we’re proud to have earned an ‘Excellent’ rating for our service and results.
From first ideas to final delivery, every project is handled with care, creativity, and attention to detail.
Whether it’s branded merchandise for a global campaign or a bespoke corporate gift order, our commitment to quality and consistency never wavers.
Rob C
The whole team at JSM has always felt like an extension of our marketing team. We literally have customers queuing off our event stands to get their hands on JSM created merchandise.
Serena
Really happy with the service! We have used JSM a few times over the last couple of years, but the team is great. Most occasions have been time sensitive and they have been really quick to reply, and they have advised me on the best options for delivery and product on both occasions.
Roopali
Always had a very good response from JSM with regards to all queries. They have gone above also by doing price matching on certain occasions. I look forward to working with you again this year.
Elizabeth
SM products are always of a high standard. Their sales team is responsive and very helpful and that is why we are repeat customers!
Artjom
Great company! I really enjoy working with JSM. Their strong communication makes projects run smoothly, and their digital solutions are fantastic—we can already see the positive impact and benefits they bring. It’s clear they put a lot of care into delivering quality, and the flexibility they show along the way makes the whole experience even better.
Abi R
I regularly deal with JSM and I’m always pleased with their service.
Steve F
Strong communication has enabled us to deliver products efficiently for clients, while demonstrating flexibility throughout the process.
Kia JS
It is always great to work with the whole team at JSM. We have been our suppliers for promotional goods for years, and we couldn’t be happier with them. Everything always goes as expected, and they’re always great at recommending products, and the artwork team are always great to work with too.
Barry
Excellent service, flexible and prepared to go the extra mile.
Katie R
Brilliant products, customisation and quick delivery.
Alexandra
It was a really positive experience. The team provided us with excellent customer service and fantastic visuals.
Alice
Great service and very fast turnaround. Ideal.
Cinzia C
Very quick, professional and always kind.
Sara S
Straightforward pricing, good product and excellent service – genuinely impressed by the service we had when ordering a silver embossed notebook to celebrate the company’s 25th anniversary of trading.
Sarah
Great service all round, from start to finish, very easy and very good.
Herman
JSM has been a long standing partner to our business for branded items, whether mass produced or custom. I find them to be a reliable and importantly responsive partner, who has helped me when tight deadlines have been a challenge on occasions.
Bruce
I have ordered numerous times from JSM and have always been impressed by their ‘can do’ attitude, pricing, turnaround times and product quality. They are my first port of call whenever I need promotional merch.