Case study
Jewson
Centralising Brand Consistency Across 500+ Jewson Branches with On-Demand Branded Merchandise.
Executive summary
A growing challenge
in maintaining
brand consistency.
Jewson, one of the UK’s largest chains of builders merchants with over 500 branches, faced a growing challenge in maintaining brand consistency across its nationwide footprint. Different local ordering processes and inconsistent merchandising created gaps in customer experience and internal brand cohesion.
To resolve this, Jewson partnered with our expert branding team to implement a centralised merchandise program. Leveraging our intuitive corporate web store platform, we launched a core range of on-brand, functional merchandise available for all branches to order on demand.
Their challenge
As Jewson’s network grew, so did the challenge of maintaining a consistent brand across 500+ branches. Local sourcing of branded merchandise led to fragmented branding, operational inefficiencies, and a lack of central oversight. Inconsistent logos, varying item quality, and time-consuming procurement processes diluted the customer experience and strained internal resources.
Jewson needed a streamlined, centralised solution to simplify ordering, uphold brand standards, and give every branch the tools to represent the brand consistently and professionally.
Our solution
Working closely with Jewson’s head office, we delivered a scalable, centralised merchandise program that ensured brand consistency and ease of access for all 500+ branches.
Through a curated range of approved items, a user-friendly corporate web store, and centralised fulfilment, branches could order high-quality, on-brand merchandise on demand. Our creative team provided ongoing brand oversight, ensuring every item met Jewson’s visual standards and practical needs – aligning head office strategy with seamless branch execution.
At a glance
Established over 180 years ago, Jewson is a trusted leader in the UK building materials market. With a vast network of over 500 branches nationwide, they serve both trade professionals and DIY customers with a wide range of building supplies, tools, and services.
Jewson’s reputation is built on reliability, local expertise, and strong customer relationships. With continued growth and a prominent national presence, maintaining a consistent and recognisable brand across every location is essential to sustaining their competitive edge.
Key achievements
from our
partnership
Since the launch of the centralised merchandise solution, Jewson has experienced tangible improvements across operations, brand presence, and employee engagement
- 500+ Branches can now easily access branded items without delay or inconsistency
- All merchandise is pre-approved and matches corporate visual identity precisely
- Staff spend less time managing suppliers and approvals, freeing them to focus on customers
- Teams take pride in wearing high-quality, on-brand apparel and using functional branded tools
- A unified, professional in-store brand experience builds trust and reinforces Jewson’s industry leadership
Key results
from our
partnership
- 500+ branches equipped with centrally approved branded merchandise
- Full brand consistency across every touchpoint
- Streamlined purchasing via a single, easy-to-use ordering platform
- Increased branch engagement through access to high-quality, practical items
Committed to quality
rated out of 100 on
customer satisfaction
Proud to have
an NPS rating of ‘Excellent’.
Our clients trust us to deliver, and we’re proud to have earned an ‘Excellent’ rating for our service and results.
From first ideas to final delivery, every project is handled with care, creativity, and attention to detail.
Whether it’s branded merchandise for a global campaign or a bespoke corporate gift order, our commitment to quality and consistency never wavers.
Rob C
The whole team at JSM has always felt like an extension of our marketing team. We literally have customers queuing off our event stands to get their hands on JSM created merchandise.
Serena
Really happy with the service! We have used JSM a few times over the last couple of years, but the team is great. Most occasions have been time sensitive and they have been really quick to reply, and they have advised me on the best options for delivery and product on both occasions.
Roopali
Always had a very good response from JSM with regards to all queries. They have gone above also by doing price matching on certain occasions. I look forward to working with you again this year.
Elizabeth
SM products are always of a high standard. Their sales team is responsive and very helpful and that is why we are repeat customers!
Artjom
Great company! I really enjoy working with JSM. Their strong communication makes projects run smoothly, and their digital solutions are fantastic—we can already see the positive impact and benefits they bring. It’s clear they put a lot of care into delivering quality, and the flexibility they show along the way makes the whole experience even better.
Abi R
I regularly deal with JSM and I’m always pleased with their service.
Steve F
Strong communication has enabled us to deliver products efficiently for clients, while demonstrating flexibility throughout the process.
Kia JS
It is always great to work with the whole team at JSM. We have been our suppliers for promotional goods for years, and we couldn’t be happier with them. Everything always goes as expected, and they’re always great at recommending products, and the artwork team are always great to work with too.
Barry
Excellent service, flexible and prepared to go the extra mile.
Katie R
Brilliant products, customisation and quick delivery.
Alexandra
It was a really positive experience. The team provided us with excellent customer service and fantastic visuals.
Alice
Great service and very fast turnaround. Ideal.
Cinzia C
Very quick, professional and always kind.
Sara S
Straightforward pricing, good product and excellent service – genuinely impressed by the service we had when ordering a silver embossed notebook to celebrate the company’s 25th anniversary of trading.
Sarah
Great service all round, from start to finish, very easy and very good.
Herman
JSM has been a long standing partner to our business for branded items, whether mass produced or custom. I find them to be a reliable and importantly responsive partner, who has helped me when tight deadlines have been a challenge on occasions.
Bruce
I have ordered numerous times from JSM and have always been impressed by their ‘can do’ attitude, pricing, turnaround times and product quality. They are my first port of call whenever I need promotional merch.
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