Executive summary
Unify brand presence through branded merchandise
Their challenge
Renishaw needed a consistent, high-quality way to welcome new starters and apprentices arriving in twice-yearly intakes, and wanted a standardised welcome pack of gifts to do it. The brief came with specific requirements: the goods had to be as sustainable as possible to align with the company’s values, and the items destined for use on-site – particularly drinkware – needed to be tested in the factory environment to ensure they were genuinely suitable for use there. Managing this consistently across large intakes, twice a year, added a logistical dimension on top of the product standards.
Our solution
JSM put together a pack of useful items that fitted every requirement, with sustainability built in throughout:
- Cotton shopper bag – a practical, reusable everyday item
- Two drinkware items – selected and tested to pass Renishaw’s factory-environment suitability standards
- Recycled paper notebook – a functional, sustainable stationery staple
- Pen made from recycled corn starch – a lower-impact alternative to conventional plastics
To complete the pack, the welcome note was printed onto plantable seed paper, meaning the note could be planted after reading – so the pack could live on rather than end up in the bin. Every element was chosen to align with Renishaw’s values while remaining genuinely useful to new team members.
At a glance
Founded in 1973, Renishaw is one of the world’s leading engineering and scientific technology companies, with expertise in precision measurement, metrology, and healthcare. A FTSE 250 business with over 5,000 employees worldwide, the majority of its research, development, and manufacturing takes place in the UK.
Guided by values of innovation, inspiration, integrity, and involvement – and a strong commitment to responsible, sustainable practice – Renishaw is known for engineering excellence and for investing in the people who drive it, including a substantial intake of new starters and apprentices each year.
At a glance
Founded in 1973, Renishaw is one of the world’s leading engineering and scientific technology companies, with expertise in precision measurement, metrology, and healthcare. A FTSE 250 business with over 5,000 employees worldwide, the majority of its research, development, and manufacturing takes place in the UK. Guided by values of innovation, inspiration, integrity, and involvement – and a strong commitment to responsible, sustainable practice – Renishaw is known for engineering excellence and for investing in the people who drive it, including a substantial intake of new starters and apprentices each year.
Key achievements
from our
partnership
- Standardised Welcome Pack delivered consistently across twice-yearly new-starter and apprentice intakes
- Sustainable Throughout – every item selected to align with Renishaw’s company values
- Factory-Tested & Approved drinkware, verified as suitable for the on-site environment
- A Gift That Lives On – plantable seed-paper welcome note extending the life of the pack
- Simplified Gift-Giving – hugely easing the process of welcoming large new-starter intakes
- By combining useful, sustainable products with thoughtful details like the seed-paper welcome note, JSM created a welcome pack that reflects Renishaw’s values, meets its practical on-site standards, and makes onboarding large intakes markedly easier – twice a year, every year.
Key results
from our
partnership
-
A standardised welcome pack rolled out consistently across twice-yearly intakes
-
Sustainable items throughout, aligned with Renishaw’s company values
-
Drinkware tested and approved for use in the factory environment
-
A plantable seed-paper welcome note – a gift that lives on
-
A far simpler, streamlined gift-giving process for large new-starter intakes
More on JSM’s services
The JSM Stockholding & fulfilment service
The JSM In-house decoration & print service
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Committed to quality
rated out of 100 on
customer satisfaction
Proud to have
an NPS rating of ‘Excellent’.
Our clients trust us to deliver, and we’re proud to have earned an ‘Excellent’ rating for our service and results.
From first ideas to final delivery, every project is handled with care, creativity, and attention to detail. Whether it’s branded merchandise for a global campaign or a bespoke corporate gift order, our commitment to quality and consistency never wavers.
Rob C
The whole team at JSM has always felt like an extension of our marketing team. We literally have customers queuing off our event stands to get their hands on JSM created merchandise.
Serena
Really happy with the service! We have used JSM a few times over the last couple of years, but the team is great. Most occasions have been time sensitive and they have been really quick to reply, and they have advised me on the best options for delivery and product on both occasions.
Roopali
Always had a very good response from JSM with regards to all queries. They have gone above also by doing price matching on certain occasions. I look forward to working with you again this year.
Elizabeth
SM products are always of a high standard. Their sales team is responsive and very helpful and that is why we are repeat customers!
Artjom
Great company! I really enjoy working with JSM. Their strong communication makes projects run smoothly, and their digital solutions are fantastic—we can already see the positive impact and benefits they bring. It’s clear they put a lot of care into delivering quality, and the flexibility they show along the way makes the whole experience even better.
Abi R
I regularly deal with JSM and I’m always pleased with their service.
Steve F
Strong communication has enabled us to deliver products efficiently for clients, while demonstrating flexibility throughout the process.
Kia JS
It is always great to work with the whole team at JSM. We have been our suppliers for promotional goods for years, and we couldn’t be happier with them. Everything always goes as expected, and they’re always great at recommending products, and the artwork team are always great to work with too.
Barry
Excellent service, flexible and prepared to go the extra mile.
Katie R
Brilliant products, customisation and quick delivery.
Alexandra
It was a really positive experience. The team provided us with excellent customer service and fantastic visuals.
Alice
Great service and very fast turnaround. Ideal.
Cinzia C
Very quick, professional and always kind.
Sara S
Straightforward pricing, good product and excellent service – genuinely impressed by the service we had when ordering a silver embossed notebook to celebrate the company’s 25th anniversary of trading.
Sarah
Great service all round, from start to finish, very easy and very good.
Herman
JSM has been a long standing partner to our business for branded items, whether mass produced or custom. I find them to be a reliable and importantly responsive partner, who has helped me when tight deadlines have been a challenge on occasions.
Bruce
I have ordered numerous times from JSM and have always been impressed by their ‘can do’ attitude, pricing, turnaround times and product quality. They are my first port of call whenever I need promotional merch.