Executive summary
Deliver a premium, tactile experience that reflects cutting-edge qualities.
ROCKWOOL, an 80-year industry leader in stone wool insulation, sought a unique way to unveil their most thermally efficient innovation to date – NyRock® – to a discerning UK audience. Their objective: deliver a premium, tactile experience that reflected the product’s cutting-edge qualities while staying true to their heritage of material excellence.
By partnering with JSM, ROCKWOOL orchestrated a sophisticated, multi-sensory brand activation – blending high-end merchandise, bespoke packaging, and exceptional fulfilment logistics. The campaign reached 2,500 stakeholders across the UK, resulting in standout product awareness, enhanced brand perception, and a deeply engaging launch experience.
Their challenge
Jewson needed a streamlined, centralised solution to simplify ordering, uphold brand standards, and give every branch the tools to represent the brand consistently and professionally.
Our solution
Through a curated range of approved items, a user-friendly corporate web store, and centralised fulfilment, branches could order high-quality, on-brand merchandise on demand. Our creative team provided ongoing brand oversight, ensuring every item met Jewson’s visual standards and practical needs – aligning head office strategy with seamless branch execution.
About the Client
Founded over eight decades ago, ROCKWOOL is a global frontrunner in stone wool insulation, known for its innovation in thermal, acoustic, and fire-resistance performance. The company has a strong UK footprint and serves the construction, industrial, and marine sectors.
With a reputation for engineering products that combine sustainability with scientific precision, ROCKWOOL continues to set benchmarks in material performance.
NyRock®, their latest advancement, represents the pinnacle of insulation efficiency. A milestone demanding an equally innovative and resonant launch strategy.
Key achievements
from our
partnership
The launch of NyRock® via JSM’s bespoke branded merchandise strategy delivered impressive, measurable outcomes:
- Feedback indicated strong brand recall and increased interest in NyRock®, driven by the thoughtful, multi-sensory unboxing experience.
- 2,500 units delivered across the UK on schedule, with no compromise in product quality or brand integrity.
- The tangible format helped sales and technical teams initiate deeper conversations with clients, specifiers, and distributors.
Key results
from our
partnership
- Full-scale distribution to 2,500 UK recipients with zero logistical disruption
- 100% alignment with ROCKWOOL’s brand identity across every touchpoint
- Elevated the perceived value of NyRock® through creative, premium execution
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Committed to quality
rated out of 100 on
customer satisfaction
Proud to have
an NPS rating of ‘Excellent’.
Our clients trust us to deliver, and we’re proud to have earned an ‘Excellent’ rating for our service and results.
From first ideas to final delivery, every project is handled with care, creativity, and attention to detail. Whether it’s branded merchandise for a global campaign or a bespoke corporate gift order, our commitment to quality and consistency never wavers.
Rob C
The whole team at JSM has always felt like an extension of our marketing team. We literally have customers queuing off our event stands to get their hands on JSM created merchandise.
Serena
Really happy with the service! We have used JSM a few times over the last couple of years, but the team is great. Most occasions have been time sensitive and they have been really quick to reply, and they have advised me on the best options for delivery and product on both occasions.
Roopali
Always had a very good response from JSM with regards to all queries. They have gone above also by doing price matching on certain occasions. I look forward to working with you again this year.
Elizabeth
SM products are always of a high standard. Their sales team is responsive and very helpful and that is why we are repeat customers!
Artjom
Great company! I really enjoy working with JSM. Their strong communication makes projects run smoothly, and their digital solutions are fantastic—we can already see the positive impact and benefits they bring. It’s clear they put a lot of care into delivering quality, and the flexibility they show along the way makes the whole experience even better.
Abi R
I regularly deal with JSM and I’m always pleased with their service.
Steve F
Strong communication has enabled us to deliver products efficiently for clients, while demonstrating flexibility throughout the process.
Kia JS
It is always great to work with the whole team at JSM. We have been our suppliers for promotional goods for years, and we couldn’t be happier with them. Everything always goes as expected, and they’re always great at recommending products, and the artwork team are always great to work with too.
Barry
Excellent service, flexible and prepared to go the extra mile.
Katie R
Brilliant products, customisation and quick delivery.
Alexandra
It was a really positive experience. The team provided us with excellent customer service and fantastic visuals.
Alice
Great service and very fast turnaround. Ideal.
Cinzia C
Very quick, professional and always kind.
Sara S
Straightforward pricing, good product and excellent service – genuinely impressed by the service we had when ordering a silver embossed notebook to celebrate the company’s 25th anniversary of trading.
Sarah
Great service all round, from start to finish, very easy and very good.
Herman
JSM has been a long standing partner to our business for branded items, whether mass produced or custom. I find them to be a reliable and importantly responsive partner, who has helped me when tight deadlines have been a challenge on occasions.
Bruce
I have ordered numerous times from JSM and have always been impressed by their ‘can do’ attitude, pricing, turnaround times and product quality. They are my first port of call whenever I need promotional merch.