Providing high-performance outdoor clothing, footwear, and equipment, celebrating exploration and pushing limits. Founded in 1968 to supply climbers, the company’s logo draws inspiration from Half Dome, a distinct rock formation rising over 8,700 feet (2,700 m) above sea level in Yosemite National Park. The brand’s name signifies the challenging, icy “north face” of mountains, reflecting their ethos of tackling tough conditions. “Never Stop Exploring,” embodying innovation and adventure. Products are long lasting thanks to their high quality production.