Internal branding vs external branding – which is the most important?
First, let’s define the difference:
Internal Branding: It’s all in the name really. This relates to everybody inside the company. It is the connection that employees feel to the company, its mission and values. The greater the feeling of connection, the more likely they will be motivated and productive.
External Branding: Again it’s really all in the name. This is the image that your company puts out to the world via all its marketing/communications channels. If this is strong it will attract new customers and business, as well as retaining the current client base.
You might like…
How to brand your notebooks
Branding
Lets start your project
So is one more important
than the other?
The short answer is No! For the most effective growth of new customers is to aim to have a solid foundation in both. To have strong internal branding will help to strengthen the external branding and vice versa.
So how to ensure that both are strong and supporting each other. Below are some points.
Internal branding:
- Define your company’s mission and values. What are the principles guide your business? What did you stand for?
- Communicate your mission and values to your employees. Make sure that everyone in the company knows the mission and values, and that they are aligned to them.
- Create a positive work environment. Providing a safe, healthy, and supportive workplace where employees feel valued and respected will help to boost employee loyalty and connection.
- Celebrate successes. When employees achieve something great, make sure to recognize and celebrate their success, give them pride in their work. And make sure that its not only just internal knowledge, share it with the world.
External branding:
- Develop a clear and consistent brand identity. So really, your company’s name, logo, colours, and tagline.
- Create marketing materials that communicate your brand message. This is your many channels of communications, so your website, brochures, advertising, and social media posts.
- Provide excellent customer service. This is were internal and external really meet. It’s one of the best ways to build a positive reputation for your company. And this can be affected by anyone from the first to the last point of contact (even if that last POC is a package/box)
- Get involved in your community. Show that you care about the people and places where you do business. It will make you appear authentic, which in this social media age, is critical.
Conclusion:
So yes, both are important to get right in conjunction with each other to ensure that your reach, attraction and nurturing of prospects (and customers alike) to grow your business. Hopefully this helps.
Discover more
Using promotional video card brochures
Using promotionalvideo card brochures Product spotlight: Using Promotional Video Card Brochures to promote your business. While traditional promotional products such as pens, mugs, USBs are still the most purchased items, we are starting to see more tech-based…
How to brand your notebooks
How to brandyour notebooks Types of branding for your notebook. The humble notebook is still one of our most popular branded products. There are so many styles, colours and branding options to choose from so how do you know what to go for? Here we take look at the…
Why use umbrellas to promote your brand
Why use umbrellasto promote your brand Practical, highly visible “mobile billboards” that offer long-term exposure, wide audience reach, and strong brand recall, all while being easily customizable and versatile for various events and audience. According…
Five creative promo packaging design ideas
Five creative promopackaging design ideas Five creative packaging design ideas for your promotional products. Do you notice the packaging when you receive a delivery? Can you instantly recognise who it’s come from without opening it? Research* suggests unsuitable…
Committed to quality
rated out of 100 on
customer satisfaction
Proud to have
an NPS rating of ‘Excellent’.
Our clients trust us to deliver, and we’re proud to have earned an ‘Excellent’ rating for our service and results.
From first ideas to final delivery, every project is handled with care, creativity, and attention to detail.
Whether it’s branded merchandise for a global campaign or a bespoke corporate gift order, our commitment to quality and consistency never wavers.
Rob C
The whole team at JSM has always felt like an extension of our marketing team. We literally have customers queuing off our event stands to get their hands on JSM created merchandise.
Serena
Really happy with the service! We have used JSM a few times over the last couple of years, but the team is great. Most occasions have been time sensitive and they have been really quick to reply, and they have advised me on the best options for delivery and product on both occasions.
Roopali
Always had a very good response from JSM with regards to all queries. They have gone above also by doing price matching on certain occasions. I look forward to working with you again this year.
Elizabeth
SM products are always of a high standard. Their sales team is responsive and very helpful and that is why we are repeat customers!
Artjom
Great company! I really enjoy working with JSM. Their strong communication makes projects run smoothly, and their digital solutions are fantastic—we can already see the positive impact and benefits they bring. It’s clear they put a lot of care into delivering quality, and the flexibility they show along the way makes the whole experience even better.
Abi R
I regularly deal with JSM and I’m always pleased with their service.
Steve F
Strong communication has enabled us to deliver products efficiently for clients, while demonstrating flexibility throughout the process.
Kia JS
It is always great to work with the whole team at JSM. We have been our suppliers for promotional goods for years, and we couldn’t be happier with them. Everything always goes as expected, and they’re always great at recommending products, and the artwork team are always great to work with too.
Barry
Excellent service, flexible and prepared to go the extra mile.
Katie R
Brilliant products, customisation and quick delivery.
Alexandra
It was a really positive experience. The team provided us with excellent customer service and fantastic visuals.
Alice
Great service and very fast turnaround. Ideal.
Cinzia C
Very quick, professional and always kind.
Sara S
Straightforward pricing, good product and excellent service – genuinely impressed by the service we had when ordering a silver embossed notebook to celebrate the company’s 25th anniversary of trading.
Sarah
Great service all round, from start to finish, very easy and very good.
Herman
JSM has been a long standing partner to our business for branded items, whether mass produced or custom. I find them to be a reliable and importantly responsive partner, who has helped me when tight deadlines have been a challenge on occasions.
Bruce
I have ordered numerous times from JSM and have always been impressed by their ‘can do’ attitude, pricing, turnaround times and product quality. They are my first port of call whenever I need promotional merch.
Hi, this is a comment.
To get started with moderating, editing, and deleting comments, please visit the Comments screen in the dashboard.
Commenter avatars come from Gravatar.