While traditional promotional products such as pens, mugs, USBs are still the most purchased items, we are starting to see more tech-based merchandise becoming well-liked as branded gifts and growing more prominent in the promotional product industry.

Creativity is a key challenge faced by marketers when buying promotional goods. In a cluttered market, if you are trying to find more creative ways to stand out, a promotional video card brochure is a really innovative and eye-catching way to get in front of your audience.

What is a video card brochure?

It’s a relatively new and innovative way to show your products/services. A screen incorporated into a small brochure allows you to add visual content to turn an ordinary message into a marketing experience your audience can see and hear –  essentially bringing your brand to life.

The video is completely bespoke, so add any message you want from a basic company overview video, a personal recorded message, a training video, a slideshow, launch a new product…the possibilities are endless.

Why does it work?

A promotional video brochure is something unique and can create a more personal interaction with your target audience. It can make offers or messages more relevant and meaningful to the recipient, especially when using it to personalise content – it feels like you are speaking directly to that person.

Visual content is also more attractive – according to a recent survey by Wyzowl, 68% of people say they’d most prefer to learn about a new product or service by watching a short video. And when asked to identify just one type of video content they’d like to see more of from brands, 39% of people cited explainer videos, 20% wanted to see more entertaining ‘viral’ style videos, 12% would like to see product demo videos, 10% said video blogs, 9% said interactive videos and 6% said they’d like to see more software tutorials.