Can having a specific message for your merch maximise your ROI?
We know everyone knows what we mean. Everyone has at least seen merch that is just a logo and a web address. No attention-grabbing design or message.
Anyone who deals with messaging or marketing has heard this a thousand times. Never put out a list of sundry products or services and expect people to find you. You must target specific targets with specific messages. Ideally, one message at a time.
What is it that makes us think that we can do exactly that with merchandise?
We also know that almost everyone has seen or received merchandise that has a specific message and that makes us turn to the company at a future date because we remembered that merch.
And that’s really the key. Creating a memory. And no, we have no magic formula to give you that is guaranteed to work. Going through the same process as any other marketing campaign with merchandise should bring a higher chance of the campaign being remembered.