Are you missing a trick? Do you include actual Tangible Physical Gifts in your B2B rewards program? Or do you rely totally on discounts and digital vouchers? Here is the
Attention Spans Shrinking: What It Means for Marketing
What Do Shortening Attention Spans Mean for Marketing? As our attention spans continue to shrink, it’s becoming increasingly difficult for marketers to capture and hold attention. This is having a
Can having a specific message for your merch maximise your ROI?
Can having a specific message for your merch maximise your ROI? We know everyone knows what we mean. Everyone has at least seen merch that is just a logo and
How to choose the right packaging for shipping your promo packs.
How to choose the right packaging for shipping your promo packs. The first point of any packaging is to protect the good/s inside. Damaged goods never result in happy customers.
Why companies with high staff motivation are more successful?
Why companies with high staff motivation are more successful? When employees are motivated they are more productive, engaged and creative. They are then more likely to stay with the company
Does becoming a thought leader in your industry matter
Does becoming a thought leader in your industry matter? What? A thought leader is someone who is recognized as an expert in their field and who shares their knowledge and
Internal Branding. Who’s responsibility is it to look after it?
Who looks after the internal brand? HR or Marketing? Let’s start with the different roles/responsibilities: HR’s responsibility is to create and maintain a positive employee experience. This is essential for
How to make sure your internal branding is strong
How to make sure everyone in your company is “on-brand” What is your “Brand”? Your brand is more than just a logo, colour, or name (although this is part of
Using branded promotional products in direct mail campaigns
Direct mail is still a valuable and effective tool for marketers. It’s a chance to be creative and personal in a way that’s not always possible with digital channels, such
6 Easy Ways to Boost Your Brand Awareness
Here are 6 easy ways to boost your brand and get noticed! Social media – Social media can drive awareness and engage your audience. According to Hootsuite, smart brands are