Can having a specific message for your merch maximise your ROI?
Can having a specific message for your merch maximise your ROI? We know everyone knows what we mean. Everyone has at least seen merch that is just a logo and
Why Putting Real Thought Into Your Promotional Merchandise Can Pay Dividends For Your Customer Loyalty.
Why Putting Real Thought Into Your Promotional Merchandise Can Pay Dividends For Your Customer Loyalty. We all know that in marketing it takes a lot of work to measure
Internal Branding. Who’s responsibility is it to look after it?
Who looks after the internal brand? HR or Marketing? Let’s start with the different roles/responsibilities: HR’s responsibility is to create and maintain a positive employee experience. This is essential for
How to make sure your internal branding is strong
How to make sure everyone in your company is “on-brand” What is your “Brand”? Your brand is more than just a logo, colour, or name (although this is part of
Internal Branding vs. External Branding – Which is the most important
Internal branding vs. External branding. Which is more important? First, let’s define the difference: Internal Branding: It’s all in the name really. This relates to everybody inside the company. It
Classic Blue is Pantone’s Colour of the Year for 2020
Classic Blue is the Pantone of the Year for 2020 as announced by The Pantone Colour Institute. In complete contrast to last year’s coral shade, Classic Blue offers a timeless
Using branded promotional products in direct mail campaigns
Direct mail is still a valuable and effective tool for marketers. It’s a chance to be creative and personal in a way that’s not always possible with digital channels, such
Five creative packaging design ideas for your promotional products
Do you notice the packaging when you receive a delivery? Can you instantly recognise who it’s come from without opening it? Research* suggests unsuitable packaging, even if there is no
Living Coral – Pantone’s Colour of the Year for 2019
The Pantone Color Institute have announced their colour for 2019 – Living Coral. This gorgeous shade takes its inspiration from the coral reefs found in nature. Pantone calls it “An