Mocha Mousse is Pantone’s Colour of the Year for 2025
Mocha Mousse is the Pantone of the Year for 2025 as announced by The Pantone Colour Institute. Keeping a similar tone to last year’s Peach Fuzz, Mocha Mousse offers a
Are you missing a trick?
Are you missing a trick? Do you include actual Tangible Physical Gifts in your B2B rewards program? Or do you rely totally on discounts and digital vouchers? Here is the
Attention Spans Shrinking: What It Means for Marketing
What Do Shortening Attention Spans Mean for Marketing? As our attention spans continue to shrink, it’s becoming increasingly difficult for marketers to capture and hold attention. This is having a
Can having a specific message for your merch maximise your ROI?
Can having a specific message for your merch maximise your ROI? We know everyone knows what we mean. Everyone has at least seen merch that is just a logo and
Why Putting Real Thought Into Your Promotional Merchandise Can Pay Dividends For Your Customer Loyalty.
Why Putting Real Thought Into Your Promotional Merchandise Can Pay Dividends For Your Customer Loyalty. We all know that in marketing it takes a lot of work to measure
Internal Branding. Who’s responsibility is it to look after it?
Who looks after the internal brand? HR or Marketing? Let’s start with the different roles/responsibilities: HR’s responsibility is to create and maintain a positive employee experience. This is essential for
How to make sure your internal branding is strong
How to make sure everyone in your company is “on-brand” What is your “Brand”? Your brand is more than just a logo, colour, or name (although this is part of
Internal Branding vs. External Branding – Which is the most important
Internal branding vs. External branding. Which is more important? First, let’s define the difference: Internal Branding: It’s all in the name really. This relates to everybody inside the company. It
Using branded promotional products in direct mail campaigns
Direct mail is still a valuable and effective tool for marketers. It’s a chance to be creative and personal in a way that’s not always possible with digital channels, such
Five creative packaging design ideas for your promotional products
Do you notice the packaging when you receive a delivery? Can you instantly recognise who it’s come from without opening it? Research* suggests unsuitable packaging, even if there is no