Why Putting Real Thought Into Your Promotional Merchandise Can Pay Dividends For Your Customer Loyalty.
We all know that in marketing it takes a lot of work to measure the ROI. Branded Merch is no exception to this rule. Trying to figure out leads generated, conversion rate etc. can be even harder because there is no tracking tool that can keep an eye on who’s coming to your site because of that merchandise.
We don’t believe this is then an opportunity to walk away from personalised gifts. We believe that it’s a reason to put more time into thinking seriously about what you want from it, and which products would best represent your business or compliment product offering. Never forget, that the right merchandise can stay in your customer’s hands for years, keeping your name in front of them and reminding them of the positive experiences they have had with you. And let’s be honest we have all received some thoughtless branded products enough times, and we all know that that merch hasn’t gripped us, or made us return for more.
It’s worth considering these 4 points:
The target audience: Who are you trying to reach with your branded products? What are their interests and needs?
The message: What do you want to communicate with your promotional merchandise? Do you want to raise awareness of your brand? Generate leads? Drive sales?
The quality: Your personalised gifts should be high-quality and durable. You want people to use it and keep it so they’ll be reminded of your brand every time they do.
The relevance: The promotional merchandise you choose should be relevant to your target audience and your message. If it’s not relevant, people won’t use it or keep it.
By considering these points you will:
Increase brand awareness: When people use your branded products they’re constantly seeing your logo, increasing brand awareness and keeping your company top-of-mind.
Promote repeat business: When people are happy with your merchandise it is more likely to lead to repeat business and increased sales.
Generate leads: If your branded merchandise is well-designed and relevant, it can generate leads for your business by creating more word of mouth recommendations. We all know this is one of the most powerful drivers of increasing customers and therefore sales.
Improves customer satisfaction: When people receive meaningful merchandise, they feel appreciated which can lead to improved customer satisfaction and loyalty.
We would also encourage you to, where possible, inject something light-hearted and fun. Overly serious merchandise rarely has the desired effect.
If you put real thought into your branded merchandise, it can be a powerful tool for building customer loyalty.
Want to learn more about how promotional merchandise can boost customer loyalty? Contact us today!