Are you missing a trick? Do you include actual Tangible Physical Gifts in your B2B rewards program? Or do you rely totally on discounts and digital vouchers? Here is the
Attention Spans Shrinking: What It Means for Marketing
What Do Shortening Attention Spans Mean for Marketing? As our attention spans continue to shrink, it’s becoming increasingly difficult for marketers to capture and hold attention. This is having a
Can having a specific message for your merch maximise your ROI?
Can having a specific message for your merch maximise your ROI? We know everyone knows what we mean. Everyone has at least seen merch that is just a logo and
How to choose the right packaging for shipping your promo packs.
How to choose the right packaging for shipping your promo packs. The first point of any packaging is to protect the good/s inside. Damaged goods never result in happy customers.
Why Putting Real Thought Into Your Promotional Merchandise Can Pay Dividends For Your Customer Loyalty.
Why Putting Real Thought Into Your Promotional Merchandise Can Pay Dividends For Your Customer Loyalty. We all know that in marketing it takes a lot of work to measure
Why companies with high staff motivation are more successful?
Why companies with high staff motivation are more successful? When employees are motivated they are more productive, engaged and creative. They are then more likely to stay with the company
Why bespoke branded Christmas gifts for staff mean more than a gift card?
Why bespoke branded Christmas gifts for staff mean more than a gift card? When it comes to choosing Christmas gifts for your staff, you want to get something that they
Internal Branding. Who’s responsibility is it to look after it?
Who looks after the internal brand? HR or Marketing? Let’s start with the different roles/responsibilities: HR’s responsibility is to create and maintain a positive employee experience. This is essential for
How to make sure your internal branding is strong
How to make sure everyone in your company is “on-brand” What is your “Brand”? Your brand is more than just a logo, colour, or name (although this is part of
Internal Branding vs. External Branding – Which is the most important
Internal branding vs. External branding. Which is more important? First, let’s define the difference: Internal Branding: It’s all in the name really. This relates to everybody inside the company. It