Tips for promotional merchandise

5 tips for making the most of your Promotional Merchandise

If you want to get the most out of your promotional merchandise, follow these simple guidelines and your products have the opportunity to achieve impressive results.

  1. Leave enough time to get what you want!

Yes, we have certain products that we can turn around in a short time! But giving yourself enough time to research, plan and order your promotional merchandise will ensure that the buying process is a stress-free as possible. Planning how the product fits into your overall campaign and how you will distribute it also means you will get more ROI than a last minute purchase.

  1. Pay attention to how you will give your gift

Direct mail? Directly to a customer at a tradeshow? As a thank you after a sales meeting? Again it’s about planning what you want your product to achieve. A pen can be sent easily with a catalogue through the post, whereas a gift bag is more suited to a tradeshow or meeting.

  1. Don’t get stuck in a rut

Do you know there are literally thousands of promotional products you can choose from? Ok so you can’t be expected to look at every single one, but try thinking outside the box a little to create an extra buzz and wow factor with your clients. We can help you come up with campaign ideas if you need some help.

  1. Don’t just buy the cheapest you can find

Promotional Products are also one of the most cost effective advertising methods, but sometimes budgets are squeezed and we are all trying to get value for money.  But do you really want people to remember your company by that product that fell apart after one day? You can find great products at a great price without skimping on quality – do your research and remember that you want your gift to be kept for a long lasting impression.

  1. Buy from a reputable company

Ok, so it looks like a good deal but the customer service is terrible and they didn’t deliver on time – ever happened? You can find plenty of companies offering promotional product services, so do a little research and see who they work with, read customer reviews and if they have a positive reputation.  A good promotional merchandise distributor will understand your needs and work with you to find the best product for your campaign. (Like us for example! )


Need help with products for your next marketing campaign? Chat to us today for ideas and inspiration – call 01452 310030 or Send us a Message