Who looks after the internal brand? HR or Marketing? Let’s start with the different roles/responsibilities: HR’s responsibility is to create and maintain a positive employee experience. This is essential for
How to make sure your internal branding is strong
How to make sure everyone in your company is “on-brand” What is your “Brand”? Your brand is more than just a logo, colour, or name (although this is part of
Internal Branding vs. External Branding – Which is the most important
Internal branding vs. External branding. Which is more important? First, let’s define the difference: Internal Branding: It’s all in the name really. This relates to everybody inside the company. It
What is plantable seed paper?
Plantable seed paper is a relatively new product in the promotional merchandise industry, but one that has really struck a chord in terms of sustainability. As the focus on reducing
Is company promotional merchandise still relevant after Covid 19?
In the current climate where working from home has changed the business dynamic and almost every marketing team in the country seems to be focusing on digital, it’s easy to
Product spotlight: Promotional Printed Mugs
We love a cuppa. Britain remains a nation of loyal tea drinkers, according to research from The Grocer. Three quarters of consumers drink a cuppa at least once a day.
The A-Z of Promotional Merchandise [infographic]
Promotional merchandise is a valuable marketing tool and when used correctly can play an important role in your marketing strategy. And the statistics are out there to prove it –
5 eye-catching and unusual promotional products
Looking for something a bit different when buying promotional products? With literally thousands of products to choose from, it takes a bit of planning to find the right ones to
Promotional Product trends to watch in 2020
As we head into a new decade, we’ve seen lots of promotional product changes and buying trends in the last 10 years. As consumers focus more and more on climate
Give your customers a helping hand with their New Year’s Resolutions
Give your customers a helping hand with their New Year’s Resolutions Lots of people still make New Year’s resolutions even though stats say that less than 10% will actually stick